The store was actually started by David Gold who just wanted to sell of the residual stock in his liquor store and with little guidance from his friends; he started a store and offered great deals and bargains. It was an instant hit and to make it such huge success, they also offered television sets to its first 9 customers and it’s a ritual which continues till today and the consumers can buy any high priced item they want for just 99 cents. Eric Schiffer has contributed a lot to the success of these stores and till today, works tirelessly to make the company a leading monopoly name in the market even after such strong competition.

Most of the stores are situated in Southern California and the company is planning to branch out in other states of America soon as well. Eric Schiffer is man with unique and sharp marketing, branding and business skills and through his efforts, the company has been able to rise from nowhere and become a household name in today’s competitive market. Eric is a worldwide known management expert and from the time he joined 99 Cents Only Stores in 1991, he has been making huge changes in the company’s policy and working scenario to bring it to the success and popularity which is relishes today. He has worked at various managerial levels in the company and was made vice president in 2000 and CEO in 2007. He knows in and out about the company’s every department and this knowledge about the company management as well as backend functions has helped him supervise and run the company with great efficiency till date.

Eric Schiffer graduated with top grades from Harvard Business School and worked in couple of companies before joining 99 Cents only store. Today, he is known worldwide for his extraordinary business skills as well as his famous book – Emotionally Charged Learning which is a bestseller.

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